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Using Privyseal to protect property consumers

Using Privyseal to protect property consumers

Since the Estate Agency Affairs Board made the use of Privyseal mandatory for registered estate agents over 3 million EAAB Privyseals are now displayed monthly.

Privyseal is a digital seal that authenticates the registration status of registered estate agents in real-time and which is added to an estate agent’s e-mail signature, website, property profiles and listings on the various property portals.

The Privyseal, by reflecting the registration status and qualifications of estate agents, enables consumers immediately to gauge an estate agent’s level of knowledge, experience and expertise.

Consumers can also ascertain the current registration status of an estate agent given that estate agents may be interns, full status non-principals, full status non-principals who have earned the designation of Professional Practitioner in Real Estate (PPRE), principal estate agents, or principal estate agents who have earned the designation Master Practitioner in Real Estate (MPRE).

The important information appearing on the Privyseal enables consumers, at a glance, to verify the knowledge and experience of any estate agent.

The use of Privyseal also creates trust in the minds of consumers by showcasing the legal compliance status of estate agents. Consumers should reasonably expect registered estate agents to show their Privyseal which will enable them easily to distinguish between illegal practitioners and genuine estate agents. Only registered estate agents are able to use the Privyseal.

It is important that all property consumers are aware and know to check on an estate agent’s communication that they have their respective Privyseal displayed and that a registered Estate Agent’s Privyseal must display the current date and time.

Consumers should insist on only dealing with estate agents whose Privyseals reflect their registration status is currently up to date. Privyseal is an invaluable weapon in the armoury of property consumers.

Article from property24