It is important to understand the target-tenant’s perspective when marketing vacant premises and trying to attract tenants to available properties.
There are two aspects of property-marketing in the context of the property-management leasing functions:
This article will focus on how to understand and match your marketing efforts to your target?tenant’s needs.
Understanding the motivation behind a tenant’s selection
Understanding what motivates a tenant to choose a particular premise from which to operate his business is of vital importance. When making a location decision for his or her business, decision-makers will consider some of the following factors:
Other considerations will be security and fire emergency control measures, lease structure and the lighting and natural lighting within the development.
Your marketing information should always match a prospective tenant’s requirements, using the above factors, to help them with their decision?making process.
Understanding a tenant’s future space requirements
Becoming familiar with your tenant’s business and property needs will also enable you to understand their future space requirements. To find out what these are, I suggest you ask the following questions:
Another important consideration when assessing a future or existing tenant’s space requirements is knowing and understanding which economic- or investment-sector your tenant falls into. If their trade- or investment- sector is performing poorly, or has particular challenges, your tenant’s business may be affected, resulting ultimately in a change for their demand for space.
Article from reimag