Just Property, South Africa’s leading Property Services Company, is making huge waves in the South African property market. Just Property Group will officially be rebranding the company to Just Property, with a dynamic new logo and website, www.just.property, to reflect the company’s modern new look and feel. Just Property has grown from a specialist-letting agency to a business offering a complete property solution that includes residential, commercial and industrial property for rentals, sales and/or investment.
Just Property first established itself in South Africa under the Just Letting brand in 2001 as a property rental and management company in the residential and commercial sectors. In 2009 Just Property Group was established as the umbrella company offering a variety of holistic property solutions. New services, such as property sales, were added to their repertoire in the form of Just Residential and Just Commercial, while the introduction of Just Invest focused on new developments aimed at investors looking for high yields.
Just Property has now decided to rebrand itself under one name to reflect a unified new company with its multitude of services. It’s new positioning statement; “Let’s open doors” reflects Just Property’s approach to their clients, be they renters, buyers, sellers or investors. Paul Stevens CEO of Just Property says, “ a lot of research and thought went into the development of the new brand and we have been working very closely for a period of time with a specialist branding company to redevelop the Just Property brand.”
The announcement and unveiling of the new Just Property brand, logo and website was launched at Birchwood Hotel and Conference centre, to over 100 national franchisees and strategic partners in Johannesburg on Wednesday 9 March 2016.
As Paul Stevens says, “The time has come to reposition the company to offer a broader service as a powerful residential and commercial sales operator under one singular brand Just Property. We are innovators and want to entrench and grow our powerful footprint as the leader in the property rental management and position ourselves as wealth creators through property.”
Just Property believes that property investment is the cornerstone of wealth creation and wants to become an advisor to investors and first time property owners. Just Property’s aim is to educate and empower their tenants and investors to invest in multiple properties through live seminars and online assistance. Just Property has access to world-class training material and systems coupled with unparalleled content, educational material and online information for investors. This extensive, forthcoming content will soon be accessible on their new website www.just.property for all their clients.
With their head office located in Port Elizabeth, Just Property are well prepared to build on exponential growth by streamlining their processes and services while analysing current practices to improve efficiency going forward. Just Property is expanding beyond African borders, using their successful business model to make the most of the wealth of opportunities locally, throughout Africa and abroad.
Just Property’s bold new look is part of a transformation to unify the brand and services, increase awareness, appeal to new markets and broaden its reach.
The first component of the new brand identity is the revision of the logo, which conveys Just Property’s strong, unique value proposition. The fresh new look, with a unique teardrop shaped mapping pin as their icon, reflects the modern digital look of a property location marker on digital maps.
The redesigned www.just.property website incorporates the look and feel of the new Just Property brand and serves as an informational resource that incorporates success stories and competitive information. The website will become content rich with fresh, educational and informative content loaded on a regular basis.
Just Property is a professional services company offering a full spectrum of property services in residential and commercial sales, letting and rental management, new developments and investor education across the country since 2001. With over 102 franchise offices in 3 countries, we draw on our extensive local and global industry experience to assist you to purchase and manage property in South Africa.
9th March 2016